La giustizia non è di questo mondo. Viviamo in un’era in cui abbiamo la possibilità di fare moltissime cose, in cui i confini geografici e culturali si assottigliano sempre di più ed in cui abbiamo la possibilità di esplorare il mondo che ci circonda, di conoscerlo e viaggiare, di coltivare le nostre passioni usufruire delle incredibili opportunità che ci offre la tecnologia. In questi giorni è uscito il nuovo album di Mina e Celentano che si intitola “Le migliori”, a scatenare le polemiche, e farci fare qualche amara riflessione, è la copertina dell’album, un collage di foto fronte/retro che somiglia fin troppo al lavoro di un altro fotografo. A togliere la polvere da sotto il tappeto è il fotografo Ari Seth Cohen che, sul suo profilo Instagram, ha pubblicato le due foto a confronto, da un lato quella utilizzata nell’album, dall’altro la sua, scattata molto tempo prima ovviamente.
I generally try to use this platform for sharing inspiration, but I felt it was important to share a recent event that was quite disheartening for me. A few months ago, I was approached by an Italian record company about licensing the image above (right) for an album cover for a collaboration of two of Italy's top-selling artists, Mina and Adriano Celentano.They wanted to use the image (altered to show the artists' heads superimposed on the original) in wide distribution for all media and promotional purposes. I am often asked to license images for brands and advertising purposes, but am very careful to consider and protect both the integrity of Advanced Style and the individuals involved. The amount of money the record company offered would not have allowed me to fairly compensate the women in addition to giving up the rights for alteration and reproduction of the image in perpetuity. I asked an agent friend of mine to help with negotiating the request, but the company declined our offer and so we decided not to proceed with licensing the image. A few days ago, I was dismayed when I finally saw the cover of Mina and Adriano Celentano's new album "Le migliori". The record company had chosen to recreate my original image using their own photographer, down to the specific hats and accessories.I started this project out of my love for my grandmother and couldn't be more thrilled to see the effect that Advanced Style has had on creating a global movement that is redefining the image of aging. I often see various brands and campaigns taking inspiration from my project, but I have never before been so blatantly plagiarized. I chose to bring this issue to light because of how important I feel it is to respect the work and original ideas of freelance and independent artists, designers, and photographers. It is so frustrating when I see or hear of intellectual property being ripped off by large and powerful companies who have the resources to fight lawsuits.I hope bringing this up will contribute to a bigger conversation on artists' rights and bring more attention to the creative expression of the men and women I photograph.
Una foto pubblicata da Ari Seth Cohen (@advancedstyle) in data: